Granola living is a way of life that embraces quiet nature, cherishing all the moments instead of all the things. We believe in used over new, nurture over conquer, and planet over profit, to protect The Wild and Wildlife at all costs.
We are in the midst of a deep transformation as a species that impacts how we choose to interact with our habitat. We are a symbol of this transformation in the outdoors as we work to cultivate a deeper connection to nature.
It’s not about reaching the highest summit or the first ascent…. or the latest and greatest gear to get you there.
We don't need to be told “Don’t buy this jacket” from brands that continue to mass produce at an unsustainable volume.
We need to push outdoor brands to produce LESS not just BETTER. Reducing their production volume is the key to actually saving this planet.
As the effects of the Climate Crisis continues to disrupt our way of life, the urgency to eliminate our dependence on the material world is more critical now than ever.
Let’s break free from all the social conditioning that we need new gear every year and the latest merch drop from yet another influencer.
Instead, let’s advocate for People and Planet over profit. Let’s STAND UP for wildlife and their habitat and protect them from capitalist agenda.
Being the change we seek means changing the relationship we have with The Outdoors, and ultimately change the relationship we have with ourselves. 🌿
We are deeply devoted to protecting The Wild and Wildlife from extinction and unrepairable devastation caused by human driven climate change. Proceeds from every purchase help fund initiatives including but not exclusive to Sea Shepherd, Earthjustice, Stand.Earth and Center for Biological Diversity. These organizations work to reform policy to ensure the future of The Wild are protected.
We are committed to build circularity across the outdoor space with intentional partnerships that make it easier for people to adventure with less impact on the Planet.
We're proud to be part of the Ellen MacArthur Foundation community🌿
You helped us save 100,000 lbs of gear from the landfill.
All packaging is plastic free and 100% recycleable.
All local pickup and deliveries are with zero emission vehicles.
If you're passionate about working at the intersection of outdoors and climate in a creative culture we encourage you to submit your portfolio.
