We are a symbol of transformation for the outdoor industry as we work to cultivate a deeper impact on climate change uniting climate activism with outdoor sports and recreation.

It’s not about reaching the highest summit or the first ascent…. or the latest and greatest gear to get you there. 

We don't need to be told “Don’t buy this jacket” while outdoor brands continue to mass produce at an unsustainable volume.

What we do need is to push outdoor brands to produce LESS. Reducing their production volume would actually do MORE for the Planet and have an immediate result on the environment.

As the Climate Crisis continues to grow so does the urgency to eliminate our dependence on products derived from fossil fuels commonly found in outdoor gear.

Let’s break free from all the marketing and social conditioning that we need new gear every year and the latest merch drop from yet another influencer.

Instead, let’s advocate for PEOPLE over profit.

Let’s STAND UP for wildlife and their habitat. This Planet is their home as much as it is ours.

By changing the relationship we have with the Wild, we ultimately change the relationship we have with ourselves. 🌿 

Thank you to our community of athletes, artists, alpinists, cyclists, hikers, surfers, climbers, outdoorists, scientists, conservationists, and climate activists that help support our mission. We are grateful for each and every one of you 🫶🏼

Articles In Common is proud to be part of the Ellen MacArthur Foundation community 🌿

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