join the movement

WildUp

The outdoor industry wants you to buy more.

We know A Better Way to Play Outside™ — and Protect It.

WildUp is a new kind of membership reshaping outdoor culture.
Resell your gear to fund the fight to save The Wild.
It’s time to gear down, WildUp, and stop using nature to fuel profit.

JOIN WILDUP
how it works

ReSale Funds Change.

🧗🏻‍♂️ What You Get

Less time managing gear. More time protecting what matters. This is resale with purpose, because your gear can do more than sit on a shelf. As a WildUp member, we put your gear to work for the wild — so it doesn’t just take up space, it creates it.

🚴🏽‍♀️ Who It's For

Wild Up is for outdoorists with extra gear and higher standards. If you’ve got more gear than time — and more grit to go the distance— you’re one of us.

🏂 What We Do

We put your gear to work for you. From field testing to photo, every item you send is carefully processed, priority listed, and resold for greater impact. We treat your gear like it still matters — because it does.

🌿 Track your Impact

Every piece of gear you resell fuels more than a transaction — it funds change for a better planet. Membership dues directly fund organizations fighting to defend wildlife and their habitat. Your gear powers a circular economy that puts planet over profit.
become a member

Gear Down. WildUp.

testimonials

…What Our Members Say

“I’ve been sent more gear than I can use — being a member has paid for itself. I can be sure another climber is going to use it all and it protects the places I climb.”
Pro Climber/Jess
“I was glad to make some space in my closet and get a little extra cash, but mostly I was relieved that my items would get used and not end up in a dumpster. With AIC, taking the easy way out was also the right thing to do.“
Gear Editor/Michael
“I don’t have enough time to spend listing my gear on FB or sending it back to the store for repair. I just wanted one place to sell or donate all my unused gear.”
Outdoor Instructor/Cat